When Tim set out to create the next generation of affordable trout rods he had no idea they were going to turn out so darn good looking. Getting the action and power correct was his main goal. Tim dedicated a full year of product development to make sure every model in the ECHO Carbon family has a smooth action and is easy to cast. All but a few of these rods have smooth Medium Fast actions and possess power that would be considered close to "average or normal" for each line rating. So you get no surprises when choosing an ECHO CARBON rod. "Not too stiff, not too soft, juuuuuuuust right!!!" With a matte brown finish and a custom Rajeff Sports / ECHO man reel seat the ECHO CARBON rods stand out as the best looking rod under $200 that has ever been made.